The Cost of Raising a Kid

Nancy Gibbs has a pretty bad essay in the back of the August 24 2009 issue of Time. She starts with the claim that kids cost over $220,000 to raise, which she bases off of a commercial website's (selling baby products) reference to an annual USDA report that she didn't understand. She seems to confuse in a couple places what parents decided to spend with what kids have to cost. Perhaps a better estimator of a child's cost is what the lower-income group spent instead of the middle-income group, since they are likely to spend less on non-necessities. She also uses the 2008 dollars total without explaination. Assuming an average inflation rate of 3.05%, the cost will be about $60,000 more, which is useful information to people who do not automatically think about inflation.

What the report really shows is that rich people spend more money on their kids than poor people, but smaller percentages of their pre-tax incomes. Also, it costs more to get a bigger home when you live in an area in which homes are expensive. Parents with more money buy more unnecessary stuff for their kids. Big kids eat more than little kids, and are more able to get themselves to where they need to go.

There are a lot of problems with the assumptions made, but the researchers did what they could with what they had. It's really hard to collect so much information from thousands of families over time. The report does not take into account money spent by non-custodial parents, which applies to a large portion of families these days. The housing assumptions are shakey, but probably better than alternatives. These numbers are definitely not hard and fast, and there is variance.

Nancy also says that parents with more kids "get a bulk discount". Sure, there are economies of scale for things like food and transportation, but this does not tell the whole story, based on the USDA's methods. What we are also seeing is that parents like spending some discretionary amount of money on their kids beyond necessities, and it gets split up among the children they have. A single child gets all the unnecessary money, but siblings have to share. When that second kids comes along, maybe you'll switch to store-brand products instead of name-brand, Target instead of the Gap. We don't know what people are buying, just what they're spending.

Nancy also says that children are recession-resistant, even though the April 13th issue of Time reported that unit sales of "Baby needs" were down 10.7% compared to the same 8-week period in 2008. Contraception unit sales are only up 1.5%, so I'd be surprised if the drop in baby products was largely due to a drop in the birth rate.

Probably what is most annoying to me is upper-class Gibbs's materialism. From her Ivy League, award-winning tower, she preaches for the unnecessary consumption typical of the high-income bracket, widening that divide between the mandatory cost of having children (useful information) and what people with money decide to spend (not as useful). Her Barbie-like comments that "SpongeBob is so last season", $60 per month is not enough for clothes, "the bureaucrats have not been to a mall lately", and the report should include the cost of sedatives are grating. The bureaucrats in this case are a couple of people with Ph.D.s who wrote a very transparent research report.

Nancy spends half the essay trying to convey the benefits of having children in one's life, even though studies show that having kids is stressful, and reduces quality of life on average. People should really think and plan more before having kids, and maybe the information in the USDA report will be helpful. Children can be a great addition to one's life, if there is relational, emotional, and financial stability, and a foundation of realistic expectations.

GoldLine.com

I just caught a commercial for GoldLine.com. I am not knowledgeable enough to comment on the wisdom of investing in gold in general, but I do know shady marketing techniques when I see them. GoldLine.com is using just a lot of slimy tricks to get people's money. Here's a rough rundown of what I remember:

1) Testimonials
The commercial had a former Fed commissioner, I think. The website has more testimonials, including Glenn Beck, who I plan to write about in the future for his consistently manipulative behavior. Never pay heed to testimonials. Ever. Even when they're not paid (and I bet these are paid), they're not a representative sample. They are useless for making good decisions. It's a trick.

2) Fear-mongering
The commercial started out with the heavy implication that the US economy is in a death spiral that will destroy old people's savings, leaving them penniless. This gets the fear up, so the old folks watching CNN in the middle of the day will pay attention to the rest of the commercial, eager to learn how to protect themselves.

3) Impressive-sounding irrelevant information
3A) "Gold is worth three times as much now than it did in 2000!" When it comes to investments, past performance does not predict future performance. If that were true, everyone would be rich because we would all invest in things that had increased in value in the past. This just does not happen. In fact, there are risks that investments are overvalued (tech stock 10 years ago, houses 18 months ago), which leads to a "correction", in which their value drops. GoldLine.com may be trying to dump its gold right before a correction. It is interesting that they compared the current value of gold to that of 2000, when the economy had tanked because of the DotCom bubble.

3B) "GoldLine.com has over a half-billion dollars in sales!" This is a shady tactic used by some online auction and investment sites in which they report a number based on the sales of things through the site, without the site ever owning the stuff, making the site look like it has a lot of capital when it really has nothing and just collects trading fees. I don't know to what extent that applies to GoldLine.com, but I've seen it before.

3C) "Gold has never had a zero value!" Neither has pretty much anything else, except some stocks and defaulted bonds. So, that is marginally relevant when you're investing. Of course, at $900/oz, you're probably not so worried about a zero value as you are a value of anything less than $900/oz.